In the Western parts of the world there is such a diversity in race, that most makeup brands aim to produce a wide variety of base makeup shades. However, in the UK at least, having tanned skin is considered ‘healthy looking’. I don’t think there is absolutely anything wrong with having tanned skin as long as its natural, genetic. I wish people would accept their pale skin tones just as society strives to accept tanned and darker skin shades. Why should we have to hide or fake our skin tones to feel like we ‘fit in’ with people around us?
Due to the popularity of having light-medium or medium skin tones in places like the UK, it can often be hard for people with fair or deeper skin tones to find foundation, bb creams, or concealer that match their skin colour. Thankfully, makeup brands are providing more than just 4-6 shades of foundation like they did approximately 10 years ago, but not all brands or particular base makeup are available to cater to everyone. I often find that newly released foundations etc aren’t available in fair and deep skin tones until sale rates are high enough to produce further shades. I’m not saying this is ‘racist’ or excluding, but it would be nice if people with certain skin colours didn’t have to search around alot to find a product that suits them.
In South Korea, unfortunately the same thing is happening but even more commonly. Most, or at least the beauty industry, has made people feel like only having the ‘English rose’ look is beautiful. Often base makeup products will be too bright or white to correctly match the majority of south east Asian skin tones. As much as I would like people to accept their own, all skin colours and ethnicites, I have found that Caucasian people with pale/fair skin can find base makeup via korean brands.
For example, fair foundations by brands like Maybelline and L’Oréal are often too white or pink toned. The perfect balance would be a slightly yellow toned, pale foundation (at least in my case). Korean brands including Innisfree, Etude house and Clio have at least 3 different fair toned base makeup within each collection.
Ebay, Amazon and Yesstyle.co.uk are the best, affordable and trustworthy places to buy Korean cosmetics if you are not in Asia.
When choosing lip products for fair skin, there is one simple rule. Don’t wear pastel pinks, orange/yellow tone nudes or florescent looking colours: they will make you look ‘washed out’. Medium and dark tones are best. Brick Rose pinks will match you perfectly. Here are a few recommendations:
- Bourjois rouge edition velvet: 07 Nude-ist
- L’Oréal Colour Riche Matte: 640 Erotique.
- NYX Lingerie: 04 Ruffle Trim
- Peripera Peri’s ink velvet: 07.
- Etude House Dear Darling Tint: 03 Real red.